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  Competing in today’s world of technology, it is a viable option to go for professional app development companies rather than spending money on a freelancer or experimenting with it yourself. The companies are having years of professional experience and stay in touch with the latest technology trends. Of course, they can provide an end …

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build and engage online community is a valuable marketing strategy. The brand with an online community giving them feedback consistently to improve their product is going to have a what competitive advantage over others. It does not mean it is a difficult process to carry out. Community platforms (including social networks) support these communities and …

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In today’s world of technology, where mobile devices are extensions of their owners, UI UX design comes first. Many things depend on it. High customer acquisition, retention, and engagement can all be achieved with a successful application. For accomplishing it, you need to design your mobile application keeping users and their needs in mind. Let’s …

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If you have an ecommerce website you need some marketing strategies to find new customers as well as compel old customers to keep coming back to your store. With these proven marketing strategies and tips for ecommerce stores, we are going to tell you how to bring traffic to your site, build relationships and trust …

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The sphere of influencer marketing was related to dedicated bloggers and celebrities in the past. Now, influencers are on the rise and flood the market. You may find confusing information about influencers from different sources. As a result, you do not have a clear idea whether it can help you or not. This post is …

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If you have ever come across developers, you have surely heard stories about bad coding practices and how they affect the development process. As those developers could tell you, software development has a series of best coding practices that most of them are familiar with. They are included in development courses and shared across development …

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Every brand needs to make its target audience happy by staying in touch with them. Similarly, the greatest way to connect with your audience is through social media. In addition, every platform provides a social media marketing facility to the users. Now, we will discuss the top five platforms used for advertising on social media. …

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Graphic design is an art that has a purpose behind it. It is a combination of creative ideas and systematic plans to solve any problem. Similarly, the primary objective of graphic design is to gain the attention of the user. Images, symbols, and words in a design to convey the message to the viewer. Therefore, …

Continue reading “What are graphic design and its important elements”

Since the birth of Android, which was more than a decade ago, Android mobile OS has developed firm roots in the tech world. Also, it appeared as a pioneer of many changes in mobile technology. Similarly, Android has an extremely impressive market share. It is around 85% and the projected number of shipments will reach …

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We are currently living in a world that consists of products and services of all types. Talking digitally, we have come across web and mobile applications that have become a part of our daily life and most of these came into being in the past decade. For winning the hearts of the consumers, you must …

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If you come to know that cryptocurrency exchange development is one of the riskiest things one can do, it is likely to be untrue. Every business that you may desire to launch has some degree of unpredictability. In addition to it, if you have spared enough time to understand how the business works, plan out …

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Depending on the nature of your business, your visual identity is a combination of many different visual elements. If you seriously want to establish a successful brand, you should develop a unique design. Also,  you need a well-established set of visual elements. Furthermore, corporate branding ensures that all these elements combine together. As a result, it …

Continue reading “Why Corporate Branding is Essential for any B2B Organization?”

Community building is a healthy activity for brands to create an aura where consumers and businesses can interact with each other. As a result, it helps both customers and businesses to discuss concerns related to the products or services. Also, community building gives customers a voice with which they can send their concerns to the …

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The sphere of influencer marketing was related to dedicated bloggers and celebrities in the past. Now, influencers are on the rise and flood the market. You may find confusing information about influencers from different sources. As a result, you do not have a clear idea whether it can help you or not. This post is …

Continue reading “How to design an Effective Influencer Marketing Strategy to Grow your Business”

After hearing the term “software testing” or “QA testing”, is the first thing that comes in your mind is functional testing or regression testing? Or you start thinking about the types and tools involved in QA testing? Testing comprises a broad category of steps taken to ensure the quality of the product or service. The …

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Recruiting is a complex process that requires a lot of time and effort. And if it is not done properly, can cause problems for an organization. Hiring the wrong candidate is a costly mistake that can put a project back for months. One of the most common mistakes companies make when hiring web developers is …

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For developing credibility of your business, you probably know that white papers can spread the word in an appealing way. Hiring white paper writing services is one of the popular ways of sharing information. So, if you want to have a white paper for your firm, here is what is important for it. Know Exactly …

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Good marketing results in meaningful results. You should be able to calculate the business impact of your marketing strategies. After all, you could have the No. 1 SERP ranking on your desired keyword. And it wouldn’t help if it didn’t bring more sales opportunities and real business revenue. Similarly, B2B lead generation is one of …

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Search engine marketing is about attaining visibility on search engines when users search for terms that are relevant to your business. For most companies, ranking highly in search results is not dependent on luck but it is a result of continuous effort in one or both categories of search marketing: Organic search (SEO) When you …

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Why not to go for crypto trading platform development which is an excellent idea for making money online. It is possible to enable exchange or transfer of the world’s popular cryptocurrencies like Bitcoin. It is a great idea which helps you in terms of business if you start developing your crypto exchange platform. Explore more …

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Nowadays, digital marketers find it challenging to select the best tool for their use. It is necessary to be aware of the latest trends of digital marketing for boosting revenues. Similarly, it is also important to update your team with the latest applications used for online advertising. It helps in putting efforts into promotion of …

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You would come across the term Local SEO Services but ignored it because you thought that it means the same as SEO Services. If it has happened with you then you are at the right place because we will be clearing the idea in this blog post about it and why small businesses need them. …

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Blockchain technology is outside the cryptocurrency domain now. It is a part of processes like food safety, voting, and maritime shipping. For example, and various big brands such as IBM, Walmart, and Amazon are exploring ways to utilize this technology. Similarly, various small and large businesses are looking towards blockchain development in order to streamline …

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There are two mobile operating systems that are in the game nowadays, Android and iOS. There was a time when iOS had a larger library of applications over Android App Development. At that time, many developers chose to develop apps first for the Apple mobile operating system. This is due to its large customer base …

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The search engines are the basic component of using the Internet. Whatever a user is going to search on the net, the basic requirement is the search engine. Similarly, there is the ever-increasing use of the Internet and mandatory online presence for businesses. Due to this, search engine marketing or SEM has become an important …

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Graphic design is an art that has a purpose behind it. It is a combination of creative ideas and systematic plans to solve any problem. Similarly, the primary objective of the design is to gain the attention of the user. Images, symbols, and words helps to convey the message to the viewer. In addition, cool …

Continue reading “What is graphic design? What are the important elements of design?”

How to reduce the costs of Software Development Services? Software development can be problematic if you do not manage it properly. Whether your goal is to develop commercial software or a custom software solution, it can be challenging. Also, it can be quite a costly one if you are not sure how to do it …

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If you have launched your website, it is a great thing as you know what should be done to grow your business. Now comes a bigger question, what to do after the website launch? Do not worry, this blog post will let you know which steps you can take to make your website successful. Regardless …

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There is a lot of discussion on the topic of big data nowadays as it is becoming an important domain of technology. The core function of big data technologies provide is to analyze, process, and extract the information. This information comes from complex data sets. However, traditional data processing software cannot deal with large and …

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Organizations now understand the necessity of mobile applications that help amplify their business growth. Consequently, it highly increases their revenue and takes consumer reach to newer heights. You can get in touch with different resources for getting your mobile app. Also, you can hire a mobile app development company for a mobile app solution. You …

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When we discuss marketing a specific product without considering the company, it refers to product branding. The center of attention is the product, all the marketing and advertising revolves around the product. On the other hand, corporate branding is broader, it refers to the marketing and advertising of all the products. About Product Branding The …

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Role of QA Testing in the Software Industry The role of QA testing cannot be ignored while talking about the software development industry. It marks the end of the lifecycle of a product but has the greatest importance for improving the code. QA testing is a field in which the software is tested for bugs …

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The technological advancements have created a huge impact on businesses. The ever-increasing use of mobile phones gave rise to mobile app development which helps businesses in many ways. The primary benefit of getting iOS app development services is to stay in touch with the customers all the time. As a result, it increases brand awareness …

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Before the Internet revolution, it was fine for companies to have a huge budget to invest in flyers, advertisements, billboards, TV, radio, and even direct marketing to reach their customers. However, if you want to stay in the Internet game today, digital marketing is the only option. It can give you limitless digital space and …

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Everything is going mobile nowadays, and so is shopping. Ecommerce development is witnessing the trend of using mobile phones. Statista’s data shows that the number of US-based customers who purchase mobile phones will reach 168.7 million in 2020, while total mobile commerce spending already increased to an unbelievable figure of $41.2 billion in 2019. In …

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Google Trends is what you need to grow your sales to remarkable figures. As a marketer, there are tons of marketing tools you can use. Among them, Google Trends stands out. The tool informs marketers and businesses of the seasonal trends of different products. It also enlightens them on their niche in google. Right at …

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The art of design is a fundamental aspect of nature. What we really think about design is the basic layout of something. Design refers to the way of formation of anything. As the technology advanced, certain tools came into existence that helped to produce eye catching designs. This took us to a whole new field …

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Corporate branding refers to the process of communication with all the stakeholders of your business. It accumulates all the efforts done to advertise your product or service offering. The answer to the question “what is branding” is the number of ways in which all the spirit and conviction behind the business is depicted to all …

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QA testing refers to a continuous process of finding the bugs and reporting the development team to rectify it. It is an essential part of the software development life cycle. Automation testing is done to make sure that the quality of the business applications for mobile phones or websites are functioning properly. Manual and automation, …

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Wallet Development refers to a decentralized technology which is capable of storing every transaction in the form of digital currency. Initially, the advent of blockchain in the market was aimed to provide a secure cryptocurrency platform for exchange. Now, the technology can work for almost every sort of transaction including goods, value, property, and money. …

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Are you thinking about becoming a social media marketer? We completely understand it. It is a fun, exciting, and ever-growing marketing channel. But do you have the social media marketing skills it takes to achieve desired results? In this blog post, we are going to explore the top skills you need to succeed in this …

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Your website’s conversion analytics reports tell you that your performance is unsatisfactory. Every time you look at analytics, it makes you stressed and causes frustration. You have all your digital marketing platforms in place, you are promoting your products and services online through different advertising platforms, and the traffic is coming towards your website, but …

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Chat support services have an increasingly important role when we come across the problems of customer care. The major entity of any business is the consumer whose problems are the first to be addressed by the business. Live chat support makes the customers believe that their money is not wasted. The support is available for …

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The growth of new ways to reach customers, new techniques and technologies are being used which has made it difficult to manage the tasks effectively. To meet the demands of the day, businesses outsource marketing either to a marketing agency or service providers. The amazing benefits that outsourcing digital marketing services can bring to you …

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The world is changing rapidly when it comes to technology. The current wave of novel Coronavirus has changed the way everything was. The same happened with the use of technology. During the COVID-19 crisis, it is the technology that connects the people together. Hence, UI UX design is becoming important for all the businesses. The …

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Whenever you are developing a software product, quality is the thing you need to maintain at its every phase. In this post, we will look at some ways quality assurance services can help you save your product. Prevent Errors through Requirements Validation: When it comes to software development, poor design or functional requirements can result …

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Graphic design is more than just aesthetic sense; graphic design is a way to communicate between your business and your audience. Businesses use graphics in every stage of the marketing funnel to inform, delight, enlighten and eventually persuade the customers to purchase the product. Graphic design services can help you create a flyer design to …

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While any expertise-based firm can reap the advantage from publishing white papers, they are an especially good fit for those firms that have already built up followers with their marketing and for whom readers will spend some time when reading content. If that defines your firm, white paper writing services can help you to achieve …

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Digital transformation has brought rapid adoption of advanced technological solutions by companies for their growth. It has created a transition in the functioning of businesses in the recent years due to the inclusion of emerging technologies. We need to do smart work using technologies and save time  instead of spending days and hours on a …

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Well-known for their quality and user-friendly features, iOS devices have come a long way and have maintained a status. Consumers, businesses, and enterprises are mostly using iOS devices that are revolutionizing the smartphone industry. Due to ever-growing iOS users, it is imperative for businesses to build iOS applications delivering splendid user experience. Here we will …

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When you want your business to develop a unique image , hiring graphic design services is a good investment to make. What actually is brand identity? There are several theories for your brand to find out multiple ways in which the target audience views your brand. Targeting too many customers is a good option, but …

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Due to the ever-increasing popularity of Ecommerce, tools that help you start an online clothing Store business has become simpler than ever. Digital marketing tools can help you set up an online clothing shop with minimal resources, but you will also need a dedication to make it successful. 1. Finding your Niche Every business has …

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Websites play a significant role in your business growth. It enables you to improve customer retention and drive more sales to your business by making the first impression of your business great. As we know, websites can act as the strongest marketing tool of your business, so in order to get an amazing user experience …

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When you are analyzing your website data, you may witness a high bounce rate. This refers to the number of people who are landing on your website and leaving from the same page before going to any other page of your website. In this article, we will look at some of the SEO factors that …

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The start of the new millennium brought technological advancements that changed the world. The two decades of the 21st century has shown the rapid development of mobile phones which has made the need of mobile applications almost necessary for any business. Android and iOS both lie in the category of mobile apps. This article primarily …

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Big data refers to the data collected by organizations that can be used in projects based on artificial intelligence. The projects related to machine learning, predictive modeling and other analytics based projects. Structured and unstructured data is collectively called big data. It enables the organizations to create growth opportunities with large amounts of data. It …

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Before implementing a marketing strategy for your business, you need to acquire the knowledge about corporate branding and all its aspects. No matter if you have a small or enterprise business, the brand is the heart of your company. Brand is the way customers think and feel about your business. Your brand is a complex …

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The digital revolution has created a great impact on digital marketing. It is a broad term covering social media marketing, email marketing, internet marketing, and search engine marketing. E-mails, social media, websites, and e-commerce, are tools that are used by marketers to target their relevant audience to promote services and products. Artificial intelligence (AI) is …

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UI UX design refers to the entire strategy and process involved in developing an experience for the user. This term is confined to the web and mobile applications nowadays. UI and UX design services are closely associated with each other in terms of what the users are going to experience while using a web or …

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Email support is one of the BPO services used for interacting with the customers via email. It develops a relation between the business and the customer based on mutual trust. When the customers know that they will be taken care of, the loyalty of a customer increases. Sending emails to clients helps the business to …

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The COVID-19 pandemic has devastated businesses all over the world. Every industry has come to a halt due to the novel coronavirus. The impacts of lockdowns have made people suffer losses in the businesses. In this post, we will discuss its impacts on the tourism industry and how it is coping with the current wave …

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Cryptocurrency exchange platforms are increasingly used in the past few years, these refer to buying, selling and exchanging of virtual currencies. Cryptocurrency exchange development is considered risky and unpredictable today but it brings a lot of benefits. In this article, we will discuss how you can make a strong and reliable source for using virtual …

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There is a lot of material available on the Internet that will enable you to understand the reasons for not having the desired traffic that leads to more conversions from your website. There are several things you can do to boost conversions like online paid advertising, search engine optimization, brand building, and other strategies that …

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In today’s digital world, it is important to compete with the business rivals online with the help of websites. Web design has become important for improving the digital presence of your brand. It also helps you to compete with others in the online world. Great design can attract the visitor and let them stay for …

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The use of mobile phones has significantly increased in the past years. The year 2020 is going to witness more number of users of mobile phones. It has made the field of mobile app development important for the businesses to create an impact on the customers. The businesses focus on mobile applications nowadays to create …

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According to statistics, 77% of all Americans possess at least one smartphone and spend an average of 5 hours a day on digital media, doing research and knowing about different healthcare related conditions that they may have developed, it is necessary for medical practitioners to reach out to them before they are contacted by their …

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Artificial Intelligence (AI) is becoming a part of every industry due to its lucrative features and amazing customer centric benefits. This article focuses on the ways in which artificial intelligence development services can help the clothing industry to enable its users to find the right products online and make more sales. Similar Product Suggestions Within …

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Digital wallets refer to a software functionality which allows the user to check virtual currencies. The process of developing a wallet also allows the user to monitor and transfer virtual currency. Cryptocurrency cannot be stored in a physical bank, it is recorded as transactions of blockchain wallet development where it acts like pocket wallets. In …

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The days when people would take their cars for service and wait in queues are gone. With technology incorporated in a car cleaning business, a website developed can conveniently avoid customers to wait for long and get their cars washed easily by just simple online booking system. If you own a car cleaning service in …

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The primary objective of any business, either retail or wholesale, is to attract customers and retain them. A smooth flow of new customers will help you to grow your business. Digital marketing techniques can help you bring more customers to your business. Here are some tips to help you grab more customer attention to improve …

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Corporate branding is becoming increasingly popular nowadays. The essence of branding is to create an image in the minds of customers. It is important to get in touch with the customers. The best way to do it is utilize branding which allows the customers to have a unique idea about a specific product. It increases …

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In order to improve online presence of your website by increasing their visibility in the search engine result pages (SERPs), search engine marketing (SEM) is the right option. It is mostly done by paid advertising. It helps businesses to generate more revenues with the help of extended presence on the internet. The modern era is …

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This article focuses on the beginners who want to work in the field of iOS app development. Mobile phones are the most commonly used devices around the world. It has increased the importance of mobile app development services in all businesses because there is a large number of mobile phone users. It also works to …

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As the business grows, the operations of an organization increases. It leads to a large number of customers. Every customer desires to have support from the company. Call Support becomes a factor at this point where immediate interaction is possible. The customers are the primary concern of any company. The interaction with the customers depends …

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Before the advent of social media, it was hard to let people know about your product. The businesses took help of yellow pages, billboards, newspapers and television. But nowadays, with the help of social media marketing, it is much easier to reach the target audience and sell products. There are many social media marketing companies …

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Web design is as important as any other thing for a business. The latest technology trends have shown that design has got a lot of importance because it can develop a compelling experience for the users. It is crucial because online presence has become an important aspect when it comes to business growth. Catchy web …

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Website has become an important feature for any business. The use of internet around the world has increased to such a level that the existence of online presence is essential now. Companies use web development services for getting their businesses online. It is a really helpful tool to maximize your business by having a presence …

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A group of people sharing a common set of ideas can be called a community. It is a group where people interact with each other because they share the same feelings towards each other or any idea. When the ideas are shared with a relevant group of people, a community is created. It is informative …

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Natural language processing (NLP) is a process where the interaction between humans and computers is made possible with the help of natural language. It is a subset of artificial intelligence. The latest AI trends show that the ultimate goal to achieve from this technology is to build software and robots that possess the same set …

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It is a contract that executes by itself. The terms and conditions of this contract are written in the form of a code. The entire decentralized blockchain network shares these lines of code. The smart contracts are shared with the network. The execution is controlled by the lines of code. The transactions cannot be reversed …

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Robotic process automation (RPA) refers to the technology that is programmed in such a way that it performs the tasks as the human beings do. This technology is designed to reduce the workload of humans to do repetitive tasks. RPA solutions are designed to assist the employees and act as an assistant at the workplace. …

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The core idea of blockchain technology revolves around the cryptocurrency which is a digital ledger on the internet. The main purpose of the ledger is to record transactions. The information is stored in the form of blocks. Once the information is stored, it cannot be changed. If someone wants to change the new data, it …

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The large scale use of smartphones has made mobile app development an important part of the IT industry. The extensive use of mobile phones in the world has brought app development a necessity of the people. OptimusFox.com plays its part in developing mobile applications for its clients. We have a team of experienced professionals with …

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For every great result, there is a continuous effort behind it. The same goes for search engine optimization (SEO) which is the most important part of online marketing. It is an effective way to indulge the audience in your business by improving your visibility. It helps to bring leads and high revenues to your business. …

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This year has brought a grave situation in its beginning when it comes to the current COVID-19 situation. The global economy is halted by this outbreak. Even in these situations, Optimus Fox is providing its graphic design services to its customers. Be it logo design or web page design, we enable the clients to fulfil …

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The global economy shows a grim picture after the onslaught of COVID-19 pandemic. The businesses are suffering and the employees are mostly working from home. What are the hindrances and how can these be addressed properly? What are the services provided by the IT companies to their clients in these times? OptimusFox.com is eager to …

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The first question that strikes the mind is that what does BPO stand for? It stands for business process outsourcing. It is a collection of services which include payroll, human resource, call center, billing, tech support, accounting and customer care relationship services. The BPO companies offer services of multiple domains. These services are carried out …

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Artificial Intelligence is going to reshape dramatically how companies do business. Machines are likely to play a significant role in making businesses more effective, responsive and important to the lives of consumers. From retail to healthcare and finance, all businesses use AI as an effective growth strategy. Artificial Intelligence Speeds Up Business Processes AI is …

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Marketing has had to keep up and deal with technology advances and our relationship to it ever since in the past three decades. There is an effect of marketing innovation technology on manufacturers, vendors, customers and buyers. Marketing Companies’ have seen the biggest change in marketing history: the first commercially available personal computers. Two years …

Continue reading “The Ever Growing Importance of Digital Marketing”