When you are analyzing your website data, you may witness a high bounce rate. This refers to the number of people who are landing on your website and leaving from the same page before going to any other page of your website. In this article, we will look at some of the SEO factors that are responsible for high bounce rate.
1. Bad Content
People land on websites to learn more about any subject that they are interested in. If the content is not up to the mark, it won’t address their needs. As a result, the visitors are not going to stick there. They are going to find a competitive website for better quality of content. You have to make sure that your audience fully understands you. The most important factor is to choose why people choose your site over the competitor.
Generating the content that is suitable for the visitors and keeping them engaged should be created. The content has the capacity to answer the questions effectively, address their concerns and take them towards conversion. If your website consists of boring, incorrect or irrelevant content, your visitors will tend to go away and your conversions won’t be possible. Therefore, speaking to the audience while providing them with information can make them happy and loyal customers.
2. Poor User Experience
Visitors to your website will make a decision within a few seconds whether they want to stay or leave. If the colors aren’t pleasing, the layout isn’t compelling, and your navigation isn’t easy and interactive, your visitors will not be comfortable and they might click the back button instead of further navigation.
When it comes to user experience, it is important to maintain the quality from the beginning to the end of the user’s journey. Having a simple but eye catching layout and design, a navigation menu that is quick and easy, and content that is just appropriate enough to encourage visitors to convert.
If your website contains irrelevant content like images or other content elements that add more mess than value, your bounce rate will likely rise because people are not sure what they are going to do next.
3. Technical Error
If the bounce rate of your website is fairly high, it could be that visitors are facing an error on the website. These errors can remain in your site and you may not know about them. You have to check your website with the user’s perspective as well. For checking why the bounce rate is so high, you can go through your web page like a normal user. You can check these aspects:
- Is the design eye catching or irritating?
- Is the content good enough to get conversions?
- Are there any errors that can make you leave the website?
If there are reasons of these kinds, you need to resolve them immediately in order to hope for a lower bounce rate.
4. Speed Issues
Your website should load rapidly with no delays. If it takes longer than a few seconds to load your website, the user may leave the site immediately. You can use various tools like GTmetrix, Seobility etc. to check the speed of your website, if it is too slow, these tools can suggest how to improve the loading speed of your website.
Google Search Console can also provide speed insights and ways to make your website load speedily. Even an improvement of one second to your site can bring more traffic and conversions. Websites that load rapidly may be just the only thing you need to reduce the bounce rate.
The websites that load quickly and possess an appealing layout with easy navigation tend to make the user stay for a long time. The interactive website is capable of turning visitors to customers. For getting more conversions from your website, you should work on to decrease its bounce rate and improve its online visibility.
Optimus Fox develops websites and optimizes them accordingly for getting better search results. We also provide the best SEO services and other digital marketing services in USA to generate more leads from your website. Contact us now if you are facing the problem of high bounce rate. We will optimize your website according to search engines policies that will help you to lower down the bounce rate and drive more customers to your business.