Depending on the nature of your business, your visual identity is a combination of many different visual elements. If you seriously want to establish a successful brand, you should develop a unique design. Also, you need a well-established set of visual elements. Furthermore, corporate branding ensures that all these elements combine together. As a result, it shows a consistent presentation across all communication channels.
Let’s have a look at the major elements that comprise a corporate brand identity:
The first thing your customers remember about your company is the logo of your brand. It is often a symbol, a stylized letter or it can be a combination of both. The logo plays a pivotal role in each interaction with your customers, and it should be doing these two things:
1) Being unique and memorable to differentiate your business and make a good first impression.
2) Be easily recognizable to increase your company’s brand awareness.
For doing this, you need to have simple logos that should depict the personality of the company. It can guarantee recognition and trust among the customers.
The set of branded materials depend on the business needs, but you should have a basic set for your use. Business cards, for example, are necessary for branding. They are not common today, digital templates like letterheads and slides for presenting to someone are common.
This should be sufficient for starters. But depending on your communication needs various types of brochures and flyers (both print and digital versions) might also be a worthy aspect of a company’s corporate branding strategy.
It is a document that elaborates on how to use and apply all the different elements of your company’s branding. Most companies ignore this thing, but it remains the main tool. Because it helps you maintain brand consistency across all channels.
In a simpler version of the brand guidelines, it defines the foundations of the brand – explanations and example usage of the logo design, together with the color palette and corporate fonts. In its more advanced state, it can also include several graphic elements such as illustrations, icons, photographs, and so on.
Around a decade ago, many B2B companies didn’t even consider having a website. How could they rely on it to generate new business? This is not going to happen now, more businesses are starting to rely heavily on web presence. It helps to compel customers and generate leads. A corporate branding agency always gave the first idea to develop a website for creating the business into a brand. Even the smallest and simplest B2B website is actually a complex domain if developed to serve as a tool for new business.
Naturally, the visuals of your website should be aligned with the Brand Guidelines of your company, serving as the digital support of the business. But when you go beyond the visuals, there is a whole logic behind websites that should be applied to make sure they generate business. Moreover, if you are interested in developing a website that helps you in conversions, you can hire branding services from any agency.
We are now in the digital era where all the information is available online. In addition, B2B customers are independent in making decisions than ever. They have the ability to choose the time for interacting with your brand. Therefore, B2B companies need to take measures of their corporate branding. Also, they should recognize the major part it plays in developing credibility and trust of customers in your brand.