What is graphic design? What are the important elements of design?

What is graphic design? What are the important elements of design?

Posted On  September 24, 2020 in  

by OptimusFox

Graphic Design

Graphic design is an art that has a purpose behind it. It is a combination of creative ideas and systematic plans to solve any problem. Similarly, the primary objective of the design is to gain the attention of the user. Images, symbols, and words helps to convey the message to the viewer. In addition, cool graphic design is a path that leads to visual communication with the user depending on the aesthetic expression of concepts and ideas using elements and tools.

Graphic design companies focus on the business goal of their customers. The objective of design is to attract the audience, the right colors, and typography that makes sure that the customer sticks to your brand is the key. Therefore, for any design agency, the only way to satisfy the customers is to design catchy websites and mobile applications. Also, businesses hire design firms to market their product.

Now, we will discuss the elements of design one by one.


When we talk about lines, there are a large number of options, they can be thick, thin, wavy, curved, etc. The designers use lines to divide space between the design or separate content in any layout. Moreover, lines provide a central focus by separating other parts of the content from design.


Shapes support the text and other types of content on the website, they also help to balance the design. Icons and symbols are shapes in the world of design. Also, different shapes are associated with different movements. Like circles are associated with movement and squares are considered basic blocks of any design.


A color is an important tool for designing, if the graphic design companies are having a strong understanding of the color theory, they can influence the audience with design. Additionally, the colors are soothing for eyes, sometimes the color is very important that the recognition of the brand depends on that color.


When it comes to design, fonts are having great importance as an element of design. Similarly, different fonts in designing combined with customized alignments, spacing, and size of the shapes. Furthermore, the shapes can add purpose to the point you are communicating to the audience.


Textures seem to be similar to the solid colors used in the background. But if we closely look into them and analyze carefully, the differences are evident. In addition, textures can totally change the outlook of a website, the design firms use them to add more life to design.

Wrapping Up

The basic graphic design elements according to this article are a part of almost every design. Also, we cannot ignore its importance when it comes to branding and advertising. Moreover, OptimusFox is offering graphic design services for its customers at affordable prices during the COVID-19 pandemic. You can contact us for getting the best graphic design that can help you in improving the overall impact of your website.