In today’s world of technology, where mobile devices are extensions of their owners, UI UX design comes first. Many things depend on it. High customer acquisition, retention, and engagement can all be achieved with a successful application. For accomplishing it, you need to design your mobile application keeping users and their needs in mind. Let’s find out more about the component behind every successful mobile app design.
UX Design in mobile app design
Generally, the user experience (UX) is what users interact with and understand a product. UX is a broad term that covers many different aspects, such as the first impact of a product, accessibility, ease of use, emotions a product generates, and so on. Talking about mobile app design, the UX defines the user’s perception of an app.
With mobile UX design, the ultimate goal is to develop a user-centric application — an app that is completely aware of the needs of the user and satisfies them. A strong mobile UX is simple, intuitive, and provides maximum value to users.
Keep in mind that the UX is different from the mobile user interface design. UX is responsible for overall user satisfaction of the product, and the UI is based on visual elements only that makes the app user friendly.
Why is the mobile user experience design important?
Here’s why you need to take special care of your app’s design.
Having a clear idea about the audience
It is obvious that a user-oriented application is not developed before knowing the users. In order to achieve that, research the target audience at the beginning of the UX design process. For creating a smooth experience for the user, you should have an idea about the pain points of the audience and how their behavioral patterns interact with your product. Gathering valuable information about the target audience can help you understand the needs of your customers. As a result, you can devise a marketing strategy that can help you boost your business.
Make your app relevant to the needs of the customers
It is important to know from statistics that 25% of mobile apps downloaded around the world are opened only once. It implies that the first impression matters a lot. Your app is not going to get a second chance of winning an audience. Fortunately, UX design can help you when it comes to getting the attention of the user. It makes sure that your app meets users’ expectations, engages your audience, and converts every user into a loyal customer.
With high quality design, you will be able to:
- Increase customer acquisition
- Get higher retention rates
- Build trust and loyalty of consumers
- Enhance brand recognition.
- Reduce cost and time
A crucial part of designing a UX is user testing. You have to validate ideas with actual users and gather information about the product’s usability. Implementing UX testing at the early stages of development will help you reduce the time spent on both time and money, as prototyping and feature validation help you cut non-essential development expenses. In fact, investing in UX design in the beginning can help you minimize the time for product development cycles by 35% to 50%.
5 essential tips for a better mobile UI UX Design
Here is how you can create great design which allure the users:
Follow the guidelines in a well-organized way
Make sure your app is aligned with operating-specific guidelines, as your mobile application will have to go through a review process before getting into the app stores. Other than that, customizing your app for a specific operating system means it will integrate smoothly with the platform, ensuring a high quality UX.
Consider iOS, for example. Three design principles distinguish it from other operating systems: clarity, deference, and depth. Furthermore, Apple has a list of design principles you should remember while developing your app’s identity.
Keep in mind that less is more
There’s no need to swamp users with multiple app elements. Actually, complexity in the application may scare your audience. Your mobile application should offer a simple solution to users’ problems. So reduce the distracting elements and minimize the redundant features.
Optimize the user flow
When you have a clear idea how users interact with your app, you have got everything you need to optimize the user flow. By examining users’ paths, you can determine the areas which are problematic and try to remove them. In this way, you will make seamless interactions with the app and enable users to meet their goals quickly.
Creating the UX design for a mobile application means designing an experience keeping possible interruptions in mind. We use smartphones actively, which means that our app sessions may end suddenly. So you have to make sure that an app takes users back to the same place where they left and softly reminds them what they were about to do.
In addition to that, you want to reduce the chance of interrupting users. For doing it, take care of battery consumption and make sure your app works in a smooth way during offline mode.
Personalize the user experience
According to statistics, 74% of marketers say that personalization has a great impact on strengthening customer relationships. If you want to build the trust of customers and improve their brand loyalty, try to integrate UI UX Design that personalize your app. For example, you could offer personalized content based on the preference of users, just like they way Netflix and Spotify do. Or you could reach out to users through flawlessly timed push notifications.