Before the Internet revolution, it was fine for companies to have a huge budget to invest in flyers, advertisements, billboards, TV, radio, and even direct marketing to reach their customers. However, if you want to stay in the Internet game today, digital marketing is the only option. It can give you limitless digital space and global customer reach.
Now, people spend more time on the internet than any other thing. Therefore, marketers must grab the attention of users and turn them into customers. Now you are going to dive into how to grow your business with effective online marketing strategies to increase your market share in 2020.
Search Engine Optimization (SEO)
The first Internet marketing strategy that can benefit startups is search engine optimization (SEO). If a business wishes to rank on the search result pages of Google, efforts should be made to optimize the website for search engines.
A study suggests that 94% of the buyers do a Google search before purchasing a product. The brands which do not optimize their website for the search engine are missing out on sales that can come from SEO. Similarly, for small businesses, SEO is a goldmine to explore. It’s not only important but it is essential for brands to grow their business by leveraging SEO.
Benefits of Search Engine Optimization for Small Businesses
- By optimizing a website, you’ll get a higher rank in SERPs.
- Your brand awareness will definitely increase.
- The traffic on your website will increase.
- SEO will help you to reach a large audience worldwide.
- SEO-optimized websites will convert leads into customers.
Social Media Marketing (SMM)
A type of digital marketing where content is created and shared across relevant social media channels. As a result, developing and sharing information relevant to marketing goals boost business growth. No one can categorically deny the power of social media. Also, social media marketing is assisting businesses to grow. Moreover, small businesses need to influence and put the right content to engage the target market via social media.
How can Social Media Marketing help Startups?
- People will know more about your business and it will lead to greater web traffic.
- It allows you to establish a strong relationship with customers.
- Social media promotion can enhance brand awareness.
- Increases organic visibility.
- It is cost-effective.
Pay-Per-Click is a digital marketing strategy where business owners pay a specific amount for each click their ad gets. Thus, businesses use this method to get brand awareness on a search engine, mobile app, and all social channels.
Of all the popular PPC methods, Google Ads has proven to be the most effective choice for businesses. Whenever a user searches for a product relevant to your business, Google Ads will show your ad on SERPs along with other paid and organic search results. People tend to trust Google Ads, so there is a high chance that they will click your ad on Google Ads.
Is PPC Necessary for Your Business?
Let’s look at some of the major reasons on how PPC can benefit your business.
- PPC gives several targeting options.
- You can easily track what you have done using Google Analytics and Google Ads tool.
- PPC helps your business reach a wide range of online audiences.
One of the most famous and impactful digital marketing strategies is content marketing. You can use content marketing for brand awareness and increase conversions from potential leads. When you distribute content publicly, it attracts leads and generates more traffic on your website. As a result, it ultimately boosts your sales.
Content in any form represents your brand values, business ethic, and morals that your brand holds. Each and every piece of content that you create for your brand demands attention. Also, no business can survive for a long time without content marketing. Furthermore, Content marketers use specific tools to achieve their marketing goals. Each piece of content can be shared separately on different social media platforms.
How can Content Marketing help your business?
- It will drive more conversions from leads.
- Content marketing will bring large traffic to your site.
- It helps in building trust with your large target audience.
- Good content will help you to boost SEO and improve your ranking in search results.
You might be wondering, are these digital marketing strategies enough to grow your brand? Of course, they can help a lot. When they are implemented correctly, they can take your brand from the ground to fly high on the clouds of success. If you have not devised an online marketing strategy yet, OptimusFox can help you plan, execute, and implement an effective strategy. As a result, it will make your brand visible online. Our digital marketing services can help you to make your brand trustworthy and reliable among the customers.