Get to Know the Basics of Search Engine Marketing | Optimus Fox

Get to Know the Basics of Search Engine Marketing

Posted On  June 24, 2020 in  

by OptimusFox

Get to Know the Basics of Search Engine Marketing

In order to improve online presence of your website by increasing their visibility in the search engine result pages (SERPs), search engine marketing (SEM) is the right option. It is mostly done by paid advertising. It helps businesses to generate more revenues with the help of extended presence on the internet.

The modern era is a time where conventional marketing techniques do not help alone. A large number of people in the world are using smartphones, tablets and other digital devices which ensure their use of the internet all the time. It brings us to a point where we can develop a firm belief that digital marketing is more important now than any other form of marketing. helps its customers in the domain of digital marketing with its SEM services. We ensure that our customers have more traffic on their website through our marketing techniques. With the latest SEM techniques, we provide great results in a very low budget and we are here to assist you in this global COVID-19 crisis.

SEO and SEM go together in the field of digital marketing and there is always a debate going on them when the internet marketing is discussed by the people. Before going into the details, we will look into the basics of SEM which are as follows:

Pay Per Click (PPC)

PPC advertising is the famous form of search engine marketing. For PPC, you only need to pay when the user clicks on the link. The rest of the advertisement does not cost you. It makes you generate large revenues by small investment. For instance, you pay $2 for a click and the user has purchased products of $80 after visiting your website. It shows that you are going to get lots of profit by spending a minute amount in comparison. Any SEM company can help you to do it.

Cost Per Acquisition (CPA)

The cost per acquisition is calculated by the total amount spent on a PPC campaign divided by the conversions you achieve. This calculation will tell you whether your SEM strategy is going in the right direction or not. The amount you are spending on marketing, whether it is fruitful or not. It also enables you to find the impact of marketing campaigns on your business.

Cost Per Click (CPC)

In a PPC campaign, the actual cost you pay for each click is the cost per click. It helps you to get the idea of how much you can bid. CPC is equal to or less than maximum keyword bid. When the competitor Ad rank is divided by quality score, it gives you the value of CPC. Calculating CPC will let you know your position in the industry.

Cost Per Thousand Impressions (CPM)

It will tell you how much a thousand impressions on a web page cost the marketer. If a site is charging $3, it means you have to pay $3 for every 1000 impressions of your ad. It also helps you to analyze ROIs generated from your CPM campaigns. Whether you are gaining from search engine marketing or not, you can come to know with the help of CPM.

Keyword Research

Brainstorming is important in the beginning for keyword research. You must understand the keywords that are relevant to your business. The keywords should have the sense of your brand. You can make a list of terms that suit your brand. Also, you can analyze what terms are used by your competitors. For greater search engine marketing results, think according to the customers’ thought process when you are finding the keywords.

There are research tools available for finding keywords such as Google Keyword Planner. You can enter keywords to find other keywords related to your business. The search volume can also be seen for each keyword. More competition for a keyword will require more bidding to win for that keyword. There are also other keyword research tools like SEMrush, Ahref, WordStream and Soovle.


Search engine marketing has the ability to transform your business. It can take you to top positions in search engine result pages (SERPs). It is a cost effective solution for marketing. SEM is an effective way of advertising your brand and gives an option according to your budget. A detailed strategy and complete understanding can lead you to increase sales and generate profits.

If you want to boost your brand visibility and increase your website traffic, contact us for getting the best digital marketing services in USA. The cost effective solutions provided by Optimus Fox during the COVID-19 pandemic can help you gain recognition and business. We will help you to get a professional SEM strategy and PPC campaigns that grow your business exponentially.