The Best Digital Marketing Tools to Effectively Boost Your Business in 2020

Best Tools to Use for Digital Marketing in 2020

Posted On  October 1, 2020 in  

by OptimusFox

Digital Marketing

Nowadays, digital marketers find it challenging to select the best tool for their use. It is necessary to be aware of the latest trends of digital marketing for boosting revenues. Similarly, it is also important to update your team with the latest applications used for online advertising. It helps in putting efforts into promotion of your business. You need tools that can help you in all the online marketing domains from SEO to social media engagement. Moreover, you require tools for finding the relevant keywords and maintaining an online reputation.

Here are some of the best Internet marketing tools to start with. These will help you in leveraging your online marketing efforts in 2020:


SEMrush is one of the most powerful online marketing tools to enhance your SEO strategy. This tool allows you to perform keyword research. Also, it helps to gain from backlink opportunities. SEMrush offers all the stuff you need to devise a marketing strategy for business. For conducting an SEO audit in detail, you can use this tool.

SEMrush provides digital marketers with an opportunity to analyze Google’s organic and paid search results. It also helps you to assess your website and manage competitor analysis.


With this tool, you can use a wide range of both free and paid SEO tools with amazing benefits. Moz enables you to perform keyword research, backlink analysis, and check page analytics. Also, it offers an effective site-crawler functionality. You can check instant metrics for any web page by MozBar plugin in Chrome. You only need a click of a button to do that.

Google Analytics

Google Analytics is a highly effective tool that can provide you with many useful insights. Similarly, it provides a considerable amount of information about engagement of your target audience with your website. With the help of this tool, you can get different reports containing useful information about your users. For example, their location, leads, conversions, sales, downloads, and other things.


HubSpot is a mandatory digital marketing tool for your inbound marketing attempts. You can leverage this marketing tool for CMS, CRM, blogging, and email marketing. Also, this tool allows to utilize social media, and building landing pages. HubSpot also helps you in providing essential KPIs within each tool’s dashboard. Moreover, HubSpot is an all-inclusive platform that helps you boost your online traffic. Also, it helps in converting potential leads into customers. In addition, it provides massive ROI for your inbound marketing campaigns, shorten sales cycles, and more.


Hootsuite is a helpful social media marketing tool that helps you to save and schedule social media content. In addition, it lets you schedule content on different platforms easily. You can evaluate your social media content performance, calculate conversions and ROIs with Hootsuite. Moreover, it helps you track users’ conversations about your brand, products, and services.


BuzzSumo is a tool for making specialized research and monitoring. In addition, it can help you monitor trends related to particular topics. With this tool, you are able to perfectly generate blogs and social media content which engages the users. Also, it helps you inspect your brand’s performance, and recognize potential influencers. As a whole, BuzzSumo is a popular digital marketing tool for researching. In addition, it helps to find the most shared content concerning a keyword of your choice. In this manner, you can find trending and shareable content effectively.