There is a lot of material available on the Internet that will enable you to understand the reasons for not having the desired traffic that leads to more conversions from your website. There are several things you can do to boost conversions like online paid advertising, search engine optimization, brand building, and other strategies that generate traffic to your website.
Bringing traffic to your website is not the last milestone to achieve from digital marketing strategies. You still require the content that can engage the visitors and convert prospective leads into potential sales. For anyone who is into online business, the most critical task is sales conversions.
Now we will look into some reasons which are not letting your website convert leads into sales:
1. Providing a Bad Mobile Experience
In today’s time, your website is not going to survive if it is not mobile-friendly. It is necessary for your site to be responsive but it should also be designed for mobile in terms of structure and design. Currently, more than half of the Internet users worldwide are browsing via smartphones. Failing to design mobile specific websites results in compromising a large audience from your customer base and resultantly decreasing the conversion rate.
What does designing for mobile include?
- Large text that is easily readable
- Short paragraphs
- Ensure that the key feature is one tap away
- Only a single call-to-action button
You should constantly test your mobile site and address the issues that you find there. You should ask people about the feedback of your mobile site and work on its improvement. If you do not ignore the importance of having a great mobile experience for your site, you can easily make conversions from your site.
2. No Call-to-Action
Your website should be showing a clear call-to-action otherwise you do not expect conversions. If your website possesses all the essential elements like user-friendly nature, easy navigation, and quality content but lacks a call-to-action feature, you are going to lose. The users may want to convert and buy your product but they do not have the opportunity or a way to do so. And the reason is that you have not provided it to them.
Call-to-action should clear so everybody can see, concise, prominent, specific and yet compelling. Providing all the information to the users which they need makes them think what to do next. Creating relevant and specific calls-to-action and placing them in a prominent place on every page of your site may lead to conversions.
3. Annoying User Experience
You may not be getting conversion opportunities if there is something that is putting the users away from your site. Focus on your bounce rate, if it is high, then there is something that is not attracting the users. In such cases, you need to find out what the actual problem is – directly from the user. You may use Google Analytics heat maps and monitor the user’s journey. But it is easier to ask users directly from a quick survey.
A few common problems that can annoy the visitors on websites:
- There is no useful information on the site
- Navigation is difficult
- Too many popups and ads
- The site does not have appealing appearance
These problems can be fixed easily, investigate the errors and rectify them as soon as possible.
4. Targeting Inaccurate Audience
Websites should be general, there is no need to please everyone. It ends up in losing your entire audience. There is a chance that you are writing to the wrong audience or you are writing for a large number of people which is not required for your business. Targeting the audience in an inaccurate manner has a negative impact on conversion rate. The design of your website and its marketing should speak directly to your audience. There is always a need to conduct market research to define and know your audience properly.
5. Slow Website
The website should load quickly, when it does not load fast, the visitors are likely to go away from it and never visit again in the near future. There are a number of factors that can slow down your site:
- Messy code can slow it down
- Images are not optimized
- Links are broken
- Web hosting is not up to the mark
You can check the time taken by your site to load from any tool available on the Internet. If your website is taking more than 3 seconds to load, you need to work on it immediately. Studies show that most users tend to exit sites if they take more than 3 seconds to load.
The reasons discussed in the article are just beginning to help boost your conversion rates. There are several other reasons that prevent your site from converting. However, these are fairly common reasons for websites that are not performing well in terms of conversions. For getting maximum conversions, hire the digital marketing services offered by OptimusFox at affordable prices during the COVID-19 pandemic. We help you boost sales and maximize ROI because our team knows the areas your website needs to focus for more conversions.
Thanks for reading!